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77% of marketers don't believe they have 

an attribution model that works for them.

The Brand Advantage Monitor™ (BAM) attribution platform.

A marketing technology company. 

We equip key stakeholder executives in making informed decisions that increase brand performance, minimize waste and drive better marketing results.

Founded in 2015 we are a leading marketing technology and advisory company. Fuelled by a patented Brand Advantage Monitor Attribution Platform that can be customized to monitor brand marketing performance and capture indispensable insights needed to give brands the advantages they need to drive growth.

We're a unique blend of science and creative thinkers that includes statisticians, data scientists, data architects, ETL developers, business intelligence developers, media architects, brand & creative experts leveraging an integrated enterprise data warehouse of brand and performance measurement frameworks.

Our proven patented data attribution platform can increase efficiencies while eliminating waste, drive share of market with better portfolio analytics and improve brand salience attraction, giving you the insights to turn what is happening in culture into positive brand salience growth. 

We developed a patented, proven data attribution platform that can help any marketing or in-house team see a 30+% increase in marketing ROI. We equip key stakeholder executives with the insights to dramatically increase brand effectiveness and efficiency while minimizing waste to drive better marketing results. 

Patent US10977670B2 was granted on April 12, 2021 for the Brand Advantage Monitor™ (BAM). 

Marketing today is all about sentiment impact on brand salience. 

Not only can our data increase effectiveness and eliminate waste and drive share-of-market, but also provides better portfolio analytics and improved brand salience attraction with the Brand Sentiment Scrub. The ‘Scrub’ gives you the insights to turn what is happening in culture into positive brand salience growth. 


BAM™ is the only software in the world that can seamlessly and automatically use both paid and earned media to create a single score that helps identify and eradicate media waste.

And the basic science of sentiment and saliency provides significant feedback to optimize how prominent and meaningful your brand is at any given time. 

So, we can now help marketers, AORs and Media Companies maximize ROI at the 95% confidence level. 

A far cry from 50% of past share of voice promises. 

Book a meeting today, or contact graham@massminority.com to find out more.


 

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77% of marketers don't believe they have an attribution model that works for them.