Joe Boxer

Would You Step Up to Be an Extraordinary Joe?

Popularity Highlights:


Challenge: Celebrate the holidays

Make Joe Boxer a popular brand during the holidays

Insight: Highlight the facts

People admire other people who step up to help. We knew young men had it in them to do just that.

Solution: Extraordinary Joe's

There is an extraordinary Joe in everyone. MM studios created a wonderful, fun and warmhearted live stunt that asked young men to step up to help out when Santa was a no show and kids were waiting. What the young men didn’t know was the kids were in on the stunt, creating some interesting challenges for the unknowing Santas.

More Work


McEwan

Higgins and Burke Naturals

Stonemill Bakehouse

Higgins and Burke

Joe Boxer

FITC.

Toyota.

Stonemill Bakehouse.

Urban Beard.

OXFAM Canada.

Mother Parkers.

Stonemill Bakehouse.

Joe Boxer.

Mother Parkers - Real Cup.

Get in touch.

Work With Us

partnerwith@massminority.com

Toronto

51 Mill St., Suite 200
Toronto, ON M5A3C4
(416) 238-7870

New York

125 west 29th St, Suite 400,
New York, NY 10001

Career Opportunities

future@massminority.com

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