Joe Boxer

Would You Step Up to Be an Extraordinary Joe?

Popularity Highlights:

Challenge: Celebrate the holidays

Make Joe Boxer a popular brand during the holidays

Insight: Highlight the facts

People admire other people who step up to help. We knew young men had it in them to do just that.

Solution: Extraordinary Joe's

There is an extraordinary Joe in everyone. MM studios created a wonderful, fun and warmhearted live stunt that asked young men to step up to help out when Santa was a no show and kids were waiting. What the young men didn’t know was the kids were in on the stunt, creating some interesting challenges for the unknowing Santas.

More Work


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Get in touch.

Work With Us


51 Mill St., Suite 200
Toronto, ON M5A3C4

(416) 238-7870

New York

125 W 29th St, Suite 400,
New York, NY 10001

Career Opportunities

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