Would You Step Up to Be an Extraordinary Joe?
Make Joe Boxer a popular brand during the holidays
People admire other people who step up to help. We knew young men had it in them to do just that.
There is an extraordinary Joe in everyone. MM studios created a wonderful, fun and warmhearted live stunt that asked young men to step up to help out when Santa was a no show and kids were waiting. What the young men didn’t know was the kids were in on the stunt, creating some interesting challenges for the unknowing Santas.