Brands can no longer afford to buy share of market, because the methodology is no longer effective. Brands have to earn it. Why?
Popularity is a people-centric marketing model and measure of what people truly value in real-time. It can’t be bought or won; it must be earned. It reflects how people interact with their world today and what they value. Furthermore, popularity is an applied socio-metric construct within the social sciences, relating how ‘things’ gain traction within a society, combining diffusion of innovation and network theory. Unlike traditional marketing advertising models, popularity is a direct measure of what people think is meaningful, valuable and useful at scale. Popularity is the measure of the quality of a brand’s signal over time and space through magnitude, velocity and sentiment, in relation to spend and sales. Popularity is by nature a social measure of consumption that goes beyond what people buy in the store, reflecting what people “buy into” which delivers a better life time value.
The Brand Popularity Monitor® (BPM) developed by Mass Minority is a unique proprietary technology for:
Popularity is something you have to keep earning and renewing through stories, behaviour and experience. It isn’t a status to be achieved; it’s dynamic and must always be renewed by amplifying the few to influence the many, across mass and minority connections. The BPM is the best way to manage a content ecosystem to ensure attraction and amplification for better ROI in a world that is turning off and tuning out to mass advertising. For more information about Brand Popularity, the Brand Popularity Monitor® or the methodology of Mass Minority to increase and manage your brand popularity contact Brett Channer at firstname.lastname@example.org